TOBACCO USE BY NIGERIA YOUTHS AND SOCIAL MEDIA MARKETING
One of the major public health challenge of this century is finding a way to harness the powerful influence of the media to curtail tobacco use. Tobacco companies are faced with so many restrictions today, however they keep trying to figure new ways to stay ahead of the curve so as to survive. The main issue with tobacco is that about fifty percent of its long-term users die from tobacco-related diseases. To hook a new generation into addiction, tobacco companies has to try every advertising and marketing trick in its playbook. For years, the tobacco industry fought the regulators who slowly and belatedly restricted the places and ways it could advertise and market its products. Then came the internet, which was a dream come true for the tobacco industry. Some tobacco companies began using internet platforms, including Facebook, Twitter and Instagram, to bypass advertising bans. They began paying social media influencers to promote traditional tobacco products as well as e-cigarettes o...